If [blank] were easy, everyone would do it...

just bought my first of a kind edition!
it feels like some sort of right of passage…or pure, unabashed consumerism.
either way, i feel good about it.

ofakind:

There are a lot of tools out there to organize your life, but none are as pretty as these buttery suede pouches from Baggu, one of those intrinsically loveable companies we’re so psyched to support. Pick a color—classy-shassy blush or upbeat pale blue—and fill it with whatever needs a good home: your Kindle, Sharpies in every hue, that collection of lip product you can’t seem to pare down. —erica

BUY / 80 of a kind / $45

Read more about the adorable trio behind the line:

+ On the story behind the reusable bag.

+ On Emily and Ellen, BFF.

+ On building the business from one simple style.